The Abacast Injection System (AIS) is an easy to use, light-weight application that allows radio stations who simulcast their channels online to replace ads or syndicated content, increase inventory, and create dynamic multi-media direct call-to-action campaigns that really drives online revenue.
AIS has a patent pending system that allows stations to replace content with full length songs or dynamic, interesting, and compelling content of varying lengths and the scheduling is all handled by the system in real-time. There is no need for any pre-scheduling of break times or fixed break durations giving station and jocks complete freedom to run their stations and rest assured their content will be replaced seamlessly with new, revenue-generating, online ad inventory and compelling alternate content.
With AIS you can deliver your ads across a large region by grouping stations together or you can deliver your ads to specific, targeted stations for precise marketing strategies.
AIS 2.0 also features AdSync™ for synchronizing banner or tile advertisements with the injected ads or content, allowing for direct call to action campaigns. AIS opens new opportunities for advertisements, music, public service announcements, station Ids, cross promotion, etc. All of the injected content can be sourced from either local files or remote files allowing for the ultimate flexibility as well as some very creative online ad campaigns.
AIS gives you the ability to change and update your gateway and pre-roll ads. Webcasting online allows the broadcaster to choose either audio or video providing for unlimited creativity in marketing campaigns.
This solution makes it very efficient to deliver and administer injected ads. It also makes it easy to attach extra encoders for different bitrates.
Each call for content is real-time and dynamic. There is no need to know the length or spot breaks ahead of time nor to pre-schedule inserted content. As ads or content are uploaded the system dynamically adjust in real-time as required to cover spot breaks seamlessly. The DJ/Broadcaster is left in total control at all times and can change “on the fly” as required.
Abacast’s AIS 2.0 interface allows the user to specify the dates and sorting preferences to control the data in each report. The user can also create Affidavit reports for validation of alternate content played by the system, accounting requirements and use in billing.
AIS 2.0 can perform a "blackout" mode to replace syndicated content. It works the same way as replacing ads and can be programmed to any time frame needed. If the broadcaster needs to stream alternative content to replace content that is not allowed for online distribution, it is easily done using AIS.
Our Ad/Content Injection is offered at £50 per month per station. This low fixed rate pricing is the only offer of it's kind in the industry. All of our competitors charge per injection or impression leading to much larger bills as your online offering gets more popular. Our flat rate offering keeps your cost stable while your audience, profits, and margin increases.
- Insertion of content (ads, music, psa, station ID, etc.) into stream to replace
content in source
- Dynamic Real-time Buffering* - Content can be of a different duration than
content being replaced
- Complete scheduling for controlling frequency and timing of injected content, dayparts, etc.
- Multiple levels of scheduling and inventory control, allowing for local and
network wide ad campaigns working together
- Gateway/Pre-roll ad scheduling, management, and reporting
- Full affidavit reporting
- 24/7 premier support
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